Santa Cruz Visitor Channel
The Santa Cruz Visitor Channel is the visitor’s source for what to do, where to go, and what to see, in and around Santa Cruz and the Monterey Bay.
The Santa Cruz Visitor Channel is the exclusive digital media source of information for visitors to Santa Cruz. . This locally-branded and continuously updated channel reaches visitors 24/7 in hotel rooms and resort properties around the region, capturing and sharing the vibrance and excitement of the region, and coupling it with ultra-local content and entertaining and informative videos about what to do, where to go, and what to see.
The channel engages visitors with insider information about an exclusive group of participating businesses in a variety of categories including dining, entertainment, activities, shopping, recreation, events, and attractions, art, history and more – all designed to enhance (and possibly extend) their stay and help them explore and enjoy all the region has to offer.
Why the Visitor Channel Works...
Exponential Reach – The Santa Cruz Visitor Channel offers exponential reach via its unique compounding viewership – reaching a large viewing audience that, unlike traditional media, changes with occupancy – and engages them with a unique mix of information and digital advertising – when they’re receptive, eager to learn, and planning what to do next.
High-Frequency, Targeted Exposure – Utilizing a dynamic ‘multi-zone’ screen format, the channels provide viewers with an extensive mix of continuously-updated, timely and relevant content and offer participating properties and regional businesses high-frequency, targeted exposure direct to visitors who are ready to play!
Rock-Bottom Cost Per Impression – The Visitor Channel leverages the power of digital media for advertisers and sponsors, before, during and after the visit, delivering a low cost-per-impression and an unbeatable return on investment.
Contact us via the form below and we’ll provide you with a complete overview of how you can take advantage of our unique, multi-platform digital media technology to drive more business from visitors. Our analysis will include a short phone consultation to learn more about your business, your target customers, and how you currently reach them. We’ll give you a useful briefing on ways to use video and other tools to drive awareness and engagement for your business – on the Visitor Channel as well as other media.